What is content? Well, it’s everything that strategically tells your company’s story. From the copy your customers read on your website, to the email newsletters you send, to the caption of an Instagram post, to the way your business appears on Google and other search engines, content tells people who you are, what your business does, and why people should work with you.

High-quality and high-value content will set you apart from your competitors by allowing you to demonstrate your expertise and superior service offering. It will also increase the likelihood that your company’s website appears first in search results online.

We have extensive experience creating content that captivates and converts across all platforms, including website content, blog posts, case studies, white papers, e-books, customer stories, and more.

In need of a website refresh, or total overhaul? We can design, develop, and deploy a new website that conveys your organization’s services, products, and values. We can launch and hand the keys to you, or do continuous maintenance to ensure your site is search engine optimized and frequently updated.

Email marketing is one of the most effective — and cost efficient — channels for playground business owners and recreation companies.

We’re experts in writing and designing engaging monthly newsletters to distribute to your customer database, informing them of important company news, project milestones, and upcoming promotions. This type of communication is critical for keeping your company top of mind for your customers.

We also create targeted, automated email marketing campaigns to engage specific audiences that you’re trying to reach or leads you want to nurture. Through a strategically crafted email marketing campaign and automated pipeline, you can demonstrate the value your business provides and reach key contacts at the right time, increasing the likelihood of converting them into customers.

74% of consumers rely on social media to guide purchasing decisions, making it more important than ever for playground and recreation companies to highlight their work through a variety of social media platforms.

We have extensive experience in designing engaging social media content tailored to platforms including Facebook, Instagram, LinkedIn, Google My Business, Nextdoor and more. Our approach values quality over quantity, ensuring your social presence highlights the best of your business without any fluff. We take care of all publishing and posting, and monitor performance metrics to ensure future social media content we produce is optimized.

The world of paid advertising can be tricky to navigate, even for marketers themselves. But given that search engines and social media have become increasingly pay-to-play environments, paid advertising is often a necessity for small business owners.

We can create, manage, and deploy paid advertising campaigns for your company across social media platforms and Google to achieve specific goals and engage targeted audiences. Our approach ensures your advertising budget is used efficiently and effectively to maximize results.

Already have an in-house marketing team? We play really well with others.

At Swing Up Strategies, we love teaming up with internal marketing and communications teams to add some extra firepower when needed. Whether you need extra brainpower, a fresh set of eyes, or someone to take the lead on a project, we seamlessly plug into your workflow and hit the ground running. Think of us as your go-to collaborator when your plate’s just a little too full.

Small business marketing is often a little bit of this, a little bit of that. As small business owners ourselves, we are well-versed in executing those one-off projects in ways that provide maximum value to your brand and business.

Photo and video shoot coordination & production: We can arrange, coordinate, and manage photo and video shoots of completed projects and playground builds, resulting in high-quality imagery and videos that showcase what your company is capable of.

Conference, trade show & event marketing & coordination: Attending conferences and annual sales meetings can be provide great results, but require significant preparation and investment. We have extensive experience with trade show marketing and can assist you with booth design and production, marketing collateral creation, and follow-up strategies to ensure you’re getting the greatest return on your investment.

Public relations & local media outreach: Have a large build being completed and want to let the world know? We can generate local media interest and coverage that will publicize the great work your company is doing for the community.

Have something else in mind? Please contact us! Our rolodex of extensive, so even if we’re not able to deliver what you need, we probably know someone who does.